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Pricier – it’s £44.95 for a month, but that drops to £12.95 per month if you sign up for a year.

You can’t browse pictures or profiles – you wait to be matched by the mystery algorithm after answering the 400 questions – then you are guided through a contact process.

Charlie Stelle, have been researching the landscape and found that people over 60 represent the most rapidly growing demographic in online dating.

You can read an article about the ongoing study by clicking here.

Psychologists and dating experts guide you through each step of the process – including messaging, which is somewhat structured and scripted – and there’s an anonomisation function for calling.

This week marks the biggest online dating week of the year (combined with the biggest divorce week of the year).

We wish sites would be more transparent about their fees.

However, they do have a live help service at their homepage to talk you through joining.

Some may think it lacks the spontaneity of other dating sites – and you certainly can’t use it to get a quick date for the weekend.

The price and process mean only the dedicated remain – but equally, can lead to people dropping out mid-process.


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